Positive Agency is a digital marketing agency specializing in social media, creativity, and performance.
We help brands in the U.S. and Latin America grow through culturally relevant strategies, combining data, content, and paid media to scale their presence.

We provide digital strategy, social media, content, paid media, and analytics.We support the full process — from planning and content production to optimization, performance tracking, and community management.We also offer crisis management, performance reviews, and specialized training in platforms and analytics.

Our mission is to help brands grow through smart, culturally relevant digital marketing.We combine data, creativity, and deep insight into the Latin American consumer to deliver measurable results, transparent communication, and authentic content in every market.

We specialize in LATAM and build strategies from within — not adapted from the outside.We combine data, creativity, and cultural intelligence to create campaigns that truly connect across the region. We also operate with clear processes, continuous performance tracking, and full transparency in every project.

We’ve worked with global brands such as Canon, Volvo Trucks, Pfizer, Ford, Merck, Mercado Libre, Publicis, and Ogilvy, among others.
Today, we focus especially on tech and AI-driven companies looking to grow in Latin America.Expanding into the region goes far beyond translating campaigns — it requires a deep understanding of culture, consumer behavior, and local dynamics.
That’s why we help brands navigate this complexity through culturally relevant creativity, localized paid media strategies, and analytics built for LATAM.

We are a Latin American team with active operations across the region.We work from within — understanding behaviors, language, and cultural nuances because we live them every day.Our connection to LATAM isn’t theoretical — it’s real, operational, and part of our DNA.

Positive Agency was founded by marketing strategists and creative directors from Latin America with over 15 years of experience across U.S. and LATAM markets.The founding team is led by Miguel de la Roca and Hugo Rodríguez.You can find more about them on LinkedIn:
Miguel de la Roca: https://www.linkedin.com/in/migueldelaroca/LinkedIn Hugo Rodríguez: https://www.linkedin.com/in/hugo-rodriguez82/

Latin America is not a single market. Each country has its own language, behaviors, and digital culture.
When brands rely on generic strategies, they fail to connect. Cultural intelligence ensures campaigns are relevant, avoid missteps, and drive better results.At Positive Agency, we help brands navigate this complexity through localized strategies and regional execution.

You can follow us on our official channels:

LinkedIn: https://www.linkedin.com/company/positive-agency-usa
‍Instagram: https://www.instagram.com/positive.agency/
‍Facebook: https://www.facebook.com/positive.agency.latam
YouTube: https://www.youtube.com/@positiveagency.espa%C3%B1ol
‍Clutch: https://clutch.co/profile/positive-agency

Positive Agency operates with a hybrid structure: a presence in the U.S. and distributed teams across Latin America.This allows us to efficiently support international clients while delivering strong, locally relevant execution in each market.

We stand out for our consistent performance, LATAM specialization, and experience in cross-market digital campaigns.We publish case studies, strategic content, and optimized resources that strengthen our visibility and positioning.Our proven results and regional operations reinforce our credibility as a partner in social media, paid media, and analytics.

Yes. Positive Agency is recognized for its LATAM specialization and its ability to deliver strategies with global standards. We combine creativity, regional coordination, and a results-driven approach to help brands grow measurably across the region.

We operate in the United States and Latin America, with active teams and clients in countries such as Peru, Mexico, Colombia, and Chile.Our structure is designed to coordinate regional strategies with local execution tailored to each market.We have a legal presence in the U.S. (Florida) and Peru.

We have over 15 years of experience working with global brands such as Canon, Mercado Libre, and Volvo Trucks. We apply proven methodologies and continuous learning to adapt across industries and markets.This allows us to effectively navigate the North American market and deliver consistent results.

We adapt quickly to every industry.We conduct market research, analyze competitors, and understand consumer behavior before executing any strategy.We apply proven methodologies and tailor them to each business to deliver results from the start.

We have a strong organizational culture that prioritizes team stability and continuity.This allows us to build long-term relationships, ensure consistent work, and maintain clear communication across every project.

We provide clear, actionable reports that show the performance of each campaign. We maintain constant and transparent communication, with reliable data and ongoing tracking to support better decision-making.

We have bilingual teams, allowing us to work seamlessly with international clients.We also use structured processes and tools to ensure fast responses and clear communication at all times.

We use project management tools and clear ownership structures to ensure every stage is delivered as planned.Our specialized teams handle a limited number of clients, allowing us to maintain fast response times and personalized attention for each project.

From the start, we define clear responsibilities, deliverables, and processes to prevent misalignment.If any adjustments are needed, we act quickly and transparently to ensure everything stays aligned with the agreed scope.

We don’t work with hidden fees or unnecessary charges.Any adjustments are handled transparently, and every investment is focused on delivering measurable results

Beyond strategy and execution, we bring tailored creativity, full transparency, and proactive communication.Everything we do is designed to deliver tangible results and maximize the value of your investment.

We focus on real results.
Beyond awards, we measure impact through growth, performance, and ROI.We believe results speak for themselves.